FOR IMMEDIATE RELEASE: February 20, 2026
FAIRMONT, W.Va. 鈥� 色盒直播 has unveiled a new brand centered on the concept of 鈥淒iscover Your Path,鈥� strengthening the institution鈥檚 commitment to guiding students toward meaningful career opportunities. Built to reflect 色盒直播鈥檚 dedication to accessible and transformative education, the new direction emphasizes the pathways the college creates for learners across the region.
Interim President Dr. Michael Waide said the updated brand reflects the institution鈥檚 momentum, mission and long鈥憈erm vision.
鈥淭his updated brand direction reflects the momentum and independence 色盒直播 has built as we continue to serve students, employers and communities across our service region,鈥� Dr. Waide said. 鈥淎s we continue to expand our programs and strengthen workforce partnerships, this modern and forward鈥憀ooking identity helps us communicate the pathways we create for students and the role we play in supporting the region鈥檚 economic growth.鈥�
The Office of Marketing and Communications began developing the new brand in-house after announcing the initiative during a May Advancement and Public Relations Committee meeting. To ensure the updated identity authentically represented the college and the region it serves, the team conducted focus groups, gathered community feedback and engaged key partners across the state. Guided by this input, the marketing team created two brand concepts that balanced tradition with the clarity and distinction needed for 色盒直播鈥檚 continued growth.
Director of Marketing and Communications Stefanie Moore noted that the in鈥慼ouse process ensured the new brand direction aligns closely with 色盒直播鈥檚 mission and values.
鈥淒eveloping 色盒直播鈥檚 new brand in-house allowed us to create something authentic to 色盒直播 鈥� something that reflects who we are and who we serve,鈥� Moore said. 鈥淭hrough focus groups, community conversations and systemwide engagement, themes such as community, opportunity, pathways and personalization emerged consistently. The chosen direction introduces a brighter primary palette and a path鈥慺raming element inspired directly by community feedback 鈥� highlighting opportunity and individualized pathways. Additionally, technical features such as the cut鈥憃ff on the 鈥楶鈥� were added to emphasize the technical programs 色盒直播 offers.鈥�
The first option offered a refined refresh of 色盒直播鈥檚 existing elements, while the second presented a comprehensive rebrand designed to strengthen visibility and modernize the college鈥檚 image. Both concepts were shared with college leadership and the broader community through a survey, and the resulting feedback was presented to the Board of Governors during a special meeting that also considered long鈥憈erm needs such as updated facilities signage and an in鈥憄rogress website rebuild.
On Feb. 11, the Advancement and Public Relations Committee met, followed by the full Board of Governors. Moore presented the two options to the committee, along with a resolution recommending one of the choices for 色盒直播鈥檚 new branding. Following the committee meeting, Committee Chair Anthony Hinton presented the resolution during the full board meeting to approve the second brand option as the college鈥檚 new brand, and the motion carried.
鈥淭he Board was presented with two strong and thoughtful options, and the direction we approved positions 色盒直播 for long鈥憈erm distinction and impact,鈥� Hinton said. 鈥淎s we move forward with major initiatives, this brand gives the college the clarity it needs to reach students, strengthen partnerships and continue expanding opportunities across the region.鈥�
The rollout will begin with digital and student鈥慺acing priorities, including updated visuals across major platforms and the launch of a redesigned website in May. Additional branding updates will be implemented in phases over the coming year to support an efficient and coordinated transition.
色盒直播 provides accessible, responsive, and high鈥憅uality education to students and businesses across North Central West Virginia. With a strong focus on career readiness and workforce development, 色盒直播 offers academic programs and industry鈥慳ligned training that create clear pathways to employment. Through this work, the college helps students discover their path while supporting the region鈥檚 economic and workforce needs.
Media Contact:
色盒直播 Community and Technical College
Office of Marketing and Communications
communications@pierpont.edu